Barbi Reuter

Barbi Reuter
Presiden-Elect

CREW Network President-Elect


Barbi Reuter is CEO, Chairman, and Designated Broker of Cushman & Wakefield | PICOR, Tucson’s employee-owned, market-leading full service commercial real estate firm. With 50 employees and a geography covering southern Arizona and Sonora, Mexico, C&W PICOR is known for its unique culture, depth of community involvement, and 35-plus years of client-centric brokerage and management services. Barbi joined the startup as a college freshman, founded the property management division, and became a shareholder at age 26. After a two-decade career in property management, she was promoted into company leadership. Barbi became the firm’s COO in 2014, president in 2017, and CEO in 2020. She is passionate to be a community change maker and frequently mentors, presents, and publishes.

A founding member of CREW Tucson since 2003, Barbi has been an active advocate for member-to-member business and a chapter leader in committees and board service, elected Tucson’s president in 2013. Her involvement with CREW Network began as a delegate in 2006, and she was an inaugural participant in CREW Network’s c-suite mentoring program in 2011, an opportunity she credits with accelerating her career. In addition to subsequent committee service at the global level, Barbi served a two-year board term in 2015 and 2016, and she has mentored participants in the Certificate in Leadership Program for three years.

Barbi served as Tucson Metro Chamber’s board chair in 2018-2019, and her current national and community roles include advisory, executive and board service for Cushman & Wakefield Women’s Integrated Network (WIN), Cushman & Wakefield Alliance, YMCA of Southern Arizona, Sun Corridor Inc. (southern Arizona’s EDC), and PICOR Charitable Foundation. She is a member of the Southern Arizona Leadership Council and ICSC. She leads the 2020 cohort for the ULI Southern AZ 2020 Partnership Forum as mentor and was honored by Greater Tucson Leadership as Tucson’s 2019 “Woman of the Year.” Barbi has received “Woman of Influence” recognition at the local, state, and national levels and is a 2020 Goldman Sachs 10,000 Small Businesses scholar/graduate. Together, Barbi and husband David share four kids, two grandchildren and two furry beasts.