Barbi Reuter

Barbi Reuter
President

CREW Network President


Barbi Reuter is CEO, Chairman and Designated Broker of Cushman & Wakefield | PICOR, Tucson’s employee-owned, market-leading full service commercial real estate firm. With 58 employees and a geography covering southern Arizona and Sonora, Mexico, C&W PICOR is known for its unique culture, depth of community involvement, and 36 years of client-centric brokerage and management services. Barbi joined the startup as a college freshman, founded the property management division and became a shareholder at age 26. After a two-decade career in property management, she was promoted into company leadership. Barbi became the firm’s COO in 2014, President in 2017 and CEO in 2020. She is passionate to be a community change maker and frequently mentors, presents and publishes.

A founding member of CREW Tucson since 2003, Barbi has been an active advocate for member-to-member business and a chapter leader in committees and board service, elected as chapter president in 2013. Her involvement with CREW Network began as a delegate in 2006, and she was an inaugural participant in CREW Network’s C-Suite Mentoring program in 2011, an opportunity she credits with accelerating her career. In addition to subsequent committee service at the CREW Network level, Barbi served a two-year board term in 2015 and 2016, and she has mentored participants in the CREW Network Leadership Certificate Program each year since its inception.

Barbi served as Tucson Metro Chamber’s board chair in 2018-2019, and her current national and community roles include advisory, executive and board service for Cushman & Wakefield Women’s Integrated Network (WIN), Cushman & Wakefield Alliance, YMCA of Southern Arizona, Sun Corridor Inc. (southern Arizona’s EDC) and PICOR Charitable Foundation. She is a member of the Southern Arizona Leadership Council, Urban Land Institute and ICSC. She was named a 2021 GlobeSt. Woman of Influence (Humanitarian category) and by Greater Tucson Leadership as Tucson’s 2019 “Woman of the Year.” Barbi has received recognition as a Woman of Influence at the local, state and national levels and is a 2020 Goldman Sachs 10,000 Small Businesses scholar/graduate. Together, Barbi and husband David share four kids, four grandchildren and two furry beasts.

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