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General Session

Opening Program and Keynote with Linda Alvarado

Date SEPT. 29, 2021
Time 8:00 AM - 9:30 AM (PDT)
FeeIncluded in Registration

Mistakes I’ve Made - Breaking Through the Concrete Ceiling

Linda Alvarado is president and chief executive officer of Alvarado Construction, Inc. She started her “unplanned career” in construction working in construction as a laborer for a landscape company in college. Alvarado then worked as an on-site contract administrator for a commercial development company on large planned-use projects. While it seemed crazy at the time for a girl, she started a curb, gutter, and sidewalk concrete firm that expanded its construction expertise and capabilities into a large construction company.

In keeping with breaking non-traditional roles, Alvarado made history in 1991 by becoming the first Latino owner (male or female) of a Major League Baseball franchise, the Colorado Rockies. Her ownership is also significant as it marked the first time that any woman was involved in a bid for ownership of an MLB team.

Alvarado has served on the board of directors of 3M Company, Pepsi Bottling Group, Mayo Clinic, Pitney Bowes, Lennox International, Cyprus AMEX, United Banks of Colorado, and Qwest Communications. She is an inductee in the National Women’s Hall of Fame in Seneca Falls, the Women’s Business Enterprise Hall of Fame, New York, the Latin American International Sports Hall of Fame, and the National Minority Business Hall of Fame.

Alvarado has been a trailblazer in breaking the stereotype that you do not have to be a man to succeed in traditional male careers. Her leadership in business, civic, and charitable organizations has been acknowledged with numerous awards for achievement. She has been recognized as Fortune Magazine’s Most Powerful Women and is the recipient of the U.S. Federal Executive Board Excellence in Business Award, National Association of Minority Engineers Visionary Award, and the National Society of Hispanic MBA’s Brillante Award.

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