Frances Reimers

Frances Reimers
Founder and CEO

Leadership Summit Speaker


Frances Reimers is the founder and CEO of Firestarter, a personal brand consultancy located in Alexandria, VA. Firestarter helps individuals and small businesses to develop, manage, enhance, and protect a key professional asset: their personal brands.

Some of Firestarter’s current and former clients include: the Denver Nuggets, the NFL Alumni Association, Campbell University Football, Mt Saint Mary’s University Men’s Basketball, former Baltimore Ravens Kicker Matt Stover and his nonprofit, the Players Philanthropy Fund, and multiple retired and current professional athletes, coaches, and professional service providers.

Prior to launching Firestarter in 2016, Frances led integrated marketing and public relations campaigns for the Bill & Melinda Gates Foundation, the Washington Redskins Charitable Foundation, the Washington Nationals, the U.S. Department of Transportation, the U.S. Coast Guard, Xcel Energy, and numerous nonprofits and associations.

Frances currently serves on the Board of Directors for The Child & Family Network Center. She is also on the Advisory Boards for the Columbia Lighthouse for the Blind and the National Foundation to End Senior Hunger.

Frances has contributed to articles in O Magazine, Forbes, Huffington Post, Thrive, BuzzFeed, Washingtonian Bride and Groom, Washington Post, and You Can Magazine. She’s been a frequent guest on radio and TV shows and podcasts. In 2014, she was a featured guest on CNN’s Live with Piers Morgan. Frances is a 2016 recipient of the Alexandria, VA Chamber of Commerce’s 40 Under 40 award.

Reimers will speak at the 2019 CREW Network Winter Leadership Summit.