Sarah Robb O’Hagan

Sarah Robb O’Hagan
Innovator, activist and former global CEO

CREW Network Featured Speaker


Sarah Robb O’Hagan is an executive, activist, entrepreneur, and now the founder and CEO of Extreme Living—a company designed to help individuals, teams and organizations play to their highest potential. She is the former CEO of Flywheel Sports, the former president of luxury health club Equinox, the former global president of Gatorade, a former GM and marketing director at Nike, and a former marketing director at the Virgin Group.

In fast-paced presentations and in her book, Extreme You, Robb O’Hagan lays out a roadmap for becoming the most “extreme” version of yourself by operating at the edge of your potential and building highly-collaborative, focused, and successful teams and corporations. Drawing on her experience at some of the world’s most influential brands, she shares practical takeaways including how to make failure your fuel, discover your most competitive playing field, get out of line rather than always following conventional wisdom, and bring out the “extreme” in others.

Professionally, Robb O’Hagan led the development of several breakthrough innovation efforts in her career, including:

  • the turnaround of Gatorade from a declining sports drink into an innovative sports performance company exemplified by the highly-successful G Series line

  • the roll-out of the game-changing Nike Plus technology developed alongside Apple

  • Equinox’s transformation from a bricks-and-mortar gym to an always-on, digital-first fitness business

She also experienced what she calls a “canyon of career despair,” using major failures to learn, to grow and to motivate herself to eventually lead a $5 billion global business by the age of 38. Robb O’Hagan shares first-hand accounts of these peaks and valleys to illustrate what it truly takes to be successful, why you learn more when play for all or nothing, the importance of humility, and why you must always “play your own game.”

She has been named twice to Forbes magazine’s list of the “Most Powerful Women in Sports,” named a “Woman to Watch” by Ad Age magazine, dubbed one of the “Most Creative People in Business” by Fast Company, and named to “40 Under 40” lists by Sports Business Journal, Crain’s Chicago Business, and Sports Goods Business.

She is an active member of the World Class New Zealand Network, as she remains committed to helping the country’s development, international competitiveness and economic growth. In 2016, she was awarded the Sir Peter Blake Trust Award for outstanding leadership, and in 2018 she was named a “WISE” Woman of the Year.

Robb O'Hagan will speak during the Friday General Session at the 2019 CREW Network Convention and Marketplace.