Anticipate More

August 10, 2023
Written by: Wendy Mann, CAE, CREW Network CEO

Earlier this week, I made a trip to Atlanta to attend the American Society of Association Executives (ASAE) Annual Meeting & Exposition. This event attracts association executives across every industry under the sun and was just a little over a month in advance of the CREW Convention in Atlanta.

The registration form posed the question “What is your purpose for attending this event?” with four options to choose from: anticipate, inspire, motivate, or network. I quickly clicked on “anticipate.”

At conferences, I seek knowledge and information on what to anticipate in the future to ensure CREW Network is prepared. Looking forward requires intentionality in our fast-paced daily work life. Attending this event helped me pause and engage in dialogue with peer CEOs, I gained new insights in the sessions, and connected with potential partners. Sound familiar?

When I arrived on site and received my badge, it had a pin on it with a shape that represented “anticipate” and attendees had the ability to observe the shapes of their peers and purpose for attending. Many of my CEO peers also chose “anticipate,” and I was delighted to see that CREW Network staff in attendance had shapes that indicated a variety of purposes.

As the event progressed, I remained intentional in my purpose to seek knowledge that would help me anticipate the future of our organization. However, I realized that even though “anticipation” was my primary purpose for attending, I was also so inspired by the speakers, motivated by my experiences, and fulfilled through networking.

Like my experience, the CREW Network Convention will give you so much more than you anticipate. It is your opportunity to pursue your purpose and grow your career and business network. You will be inspired by your colleagues and speakers alike.

Join us this year at the CREW Network Convention in Atlanta. Look forward and be intentional about your future.


Wendy Mann, CAE

Wendy Mann is the chief executive officer of Commercial Real Estate Women (CREW) Network and president of the CREW Network Foundation.

Twitter: @crew_wendym

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