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Knowledge Base

These marketing guidelines serve as an internal resource for our leadership, staff, and content creators.

By adhering to these principles to create a consistent and clear brand experience for anyone who engages with CREW Network and its chapters, we will be more effective and memorable in all of our communications. Use this Knowledge Base as a guide and reference, remembering who the audience is and adjusting accordingly, while remaining clearly and authentically — CREW .

Brand standards and style guides

Associated Press Style (AP Style)

AP Style helps to create consistency among teams of writers, editors, and journalists, and it helps to avoid unintentionally offensive language.

Brand Standards

A guide to ensure your branding is aligned and consistent across the board. This resource includes DEI language, colors, fonts, mission statements, email branding, and more.

Question Bank

A collection of questions stored online in a particular format so content editors can access and use them without trouble.

Marketing technology platform best practices

App

Powered by Clowder, the CREW Network app is a year-round, multi-purpose mobile app platform, fully integrated with our customer relationship management system NetForum, also know as an Association Management System (AMS).

Email

CREW Network integrated Adestra - a full lifecycle email marking and automation software into our customer relationship management system NetForum, also know as an Association Management System (AMS).

Website

The integrated chapter websites are professionally designed and developed on Storyblok and utilize integration with our customer relationship management system NetForum, also know as an Association Management System (AMS).

Glossaries

Data Glossary

Also known as a business glossary, the data glossary is a list of terms and their definitions that define an organization's data assets.

Software Glossary

This glossary will help demystify common terminology surrounding the software names, acronyms and current implementation partner companies who help us manage these systems.

Taxonomy and Tags Glossary

Using the same taxonomy terms and tagging all assets using the same process will result in the best experience.