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Brand Standards

As a successful, inclusive, and vibrant business organization, we lead, inspire, and transform the commercial real estate industry.

The personality of our brand

  • Leading - Confident experts showing the way forward.

  • Elevated - Polished, respected, and successful.

  • Empowering - Inspiring, powerful, and positive.

  • Engaging - Welcoming, inclusive, and supportive.

While elements of our persona should be present in our external content, these personality traits are an internal guide. Sometimes we may lean more on certain traits and decrease the visibility of others, depending on the audience and the channel.

CREW Network brand resources