Colors

HEX, RGB, CMYK, and PMS are the most common color models or matching systems that help connect what our eyes see with the colors we want to present in our materials. Basically, they are sets of numbers used to express the combination of color or light.

• HEX is used for websites and coding

• RGB is used for screens using light

• CMYK is used for printing using ink

• PMS is used for standardized color matching

CREW Network logo and brand colors

Gold Medal

HEX #efbd47

RGB: 239r 189g 71b

CMYK: 0c 25m 76y 0k

PMS: 142 C

Rich Cream

HEX #f4dfa4

RGB: 244r 223g 164b

CMYK: 4c 10m 44y 0k

PMS: 7402 C

Pure White

HEX #f f f f f f

RGB: 255r 255g 255b

CMYK: 0c 0m 0y 0k

Boss Black

HEX #111c24

RGB: 17r 28g 36b

CMYK: 100c 78m 44y 91k

PMS: Black 6 C

Gold Chrome

HEX #84754e

RGB: 132r 117g 78b

CMYK: 0c 17m 55y 50k

PMS 871 C

Use Gold Chrome only when Pantone lustreic printing is available. Gold foil or metallic inks can be used to achieve a similar lustre effect.

Lux Gold Gradient

Use Gold Medal as main gold color when gradient application is not available.

Chapter and affiliate logo and brand colors

Future Fuchsia

HEX #c82d55

RGB: 200r 45g 85b

CMYK: 16c 96m 57y 3k

PMS 198 C

Sky is the Limit

HEX #4fa9b7

RGB: 79r 169g 183b

CMYK: 67c 16m 26y 0k

PMS 631 C

Fearless Blue

HEX #01426a

RGB: 1r 66g 106b

CMYK: 100c 57m 9y 52k

PMS 7694 C

Courage Coral

HEX #f3715a

RGB: 243r 113g 90b

CMYK: 0c 70m 65y 0k

PMS 7416 C

Power Plum

HEX #852457

RGB: 133r 36g 87b

CMYK: 19c 100m 9y 40k

PMS 235 C

Royal Purple

HEX #641f45

RGB: 100r 31g 69b

CMYK: 25c 96m 15y 60k

PMS 690 C

Get Going

HEX #008755

RGB: 0r 135g 85b

CMYK: 97c 0m 86y 15k

PMS 7725 C

Make it Green

HEX #6dc38c

RGB: 109r 195g 140b

CMYK: 58c 0m 60y 0k

PMS 346 C

Ultraviolet

HEX #405daa

RGB: 64r 93g 170b

CMYK: 84c 70m 0y 0k

PMS 2727 C

Brand Guides

This guide serves as an internal resource for chapter leaders to select a new visual identity for your chapter that aligns with the new CREW Network brand. The first step in selecting your chapter’s new visual identity is choosing your brand colors. You may choose from nine singular colors or 24 color pairs listed in the following pages of this guide. Once you notify CREW Network of your color palette choice, we will start developing your new logo, selecting your new complimentary website and email colors (if applicable), and creating your chapter’s personalized brand guide.

Download the CREW Network brand guide to access your chapter brand guide, and request a copy via your CREW Network Chapter Services contact.