Positioning, Voice, and Messaging

The place our brand occupies in the minds of our target audiences, and how we distinguish ourselves from our competitors.

We are a global business organization representing every discipline in commercial real estate.

We are focused first on the success of our members, as the place for commercial real estate women to become more successful professionals, deal-makers, and leaders.

We are transforming the commercial real estate industry to be more diverse, equitable, and inclusive.

Messaging

How to use our brand to guide our messaging to different audiences

Our value proposition offers multiple reasons for someone to support our brand: to generate business, advance their career, gain access to a multi-disciplinary network, or support diversity, equity, and inclusion. The sum of these values makes us unique and different. We may focus on one value more in different contexts, but we always remember why our audiences connect with us and choose us.

Keep in mind our positioning statement to understand which messages to lead with: we are

(1) a global business organization focused on (2) the success of our members, (3) creating a more diverse and inclusive commercial real estate industry. In some contexts, or depending on the audience, we may focus more on one of these key messages.

Key Messages

• We are a global business organization representing every discipline in commercial real estate.

• We are focused first on the success of our members, as the place for commercial real estate women to advance their careers.

• We are creating a more diverse and inclusive commercial real estate industry, which will transform the industry to be more equitable for all.

• CREW Network offers the opportunity to find success through business connections, leadership development, industry research, and career opportunities.