More than 325 CREW Network members traveled to Kansas City, Missouri earlier this month to connect, learn and conduct business at the Spring Leadership Summit.
While Midwest weather can be unpredictable, sunny, warm weather greeted summit participants. The first networking stop for many upon arrival was the Kansas City Royals baseball game. Connections were made and business cards passed around throughout the evening. The next morning, it was business as usual.
CREW members joined from multiple markets and disciplines to collaborate on best practices for their chapters and careers. Sponsorship expert Kristine Metter addressed the concept of shifting our mindset from selling sponsorships to forming partnerships and making connections. She also stressed that we should not discount our value, for ourselves, our clients, and our chapters.
Following lunch and leadership meetings, participants hopped aboard seven charter buses to make the drive across the state line to Lawrence, Kansas to pay homage to the group that brought us all together—CREW Network. We were greeted by the CREW Network headquarters staff, toured the office, and were treated to a reception before heading off to dine arounds.
The following day, Paul Andrews, Liz Stubbs, and Kaci Wheeler led a discussion on utilizing LinkedIn as a larger piece of our prospecting puzzle. First and foremost, and something that is easily forgotten, is to fill out our personal page, and a business page if we have one, entirely. Social networks function on algorithms and if a page is not filled out completely, it won’t be pushed to the top of news feeds.
LinkedIn is a valuable tool to building your brand and what you or your business can provide to others. People will visit your page and follow you because they are on LinkedIn to learn and find information. So be sure to use keywords and engagement to present your best business self on LinkedIn.
One extremely important dialogue that closed the summit were the many CREW Network deals and transactions among CREW members. On top of supporting and promoting one another, this is truly what CREW is about. Pauline Thude-Speckman, Claire Roberts, and Tara Piurko presented real life scenarios on leveraging our CREW connections. Thude-Speckman is in the process of creating a 100% all CREW member deal. Roberts leveraged members to procure a sale of a multimillion-dollar industrial portfolio. Piurko used her global CREW network to get a dead deal back alive through connections in the UK and Ireland. These are just a handful of the many stories from across our Network.
The next stop is the Convention in Orlando, Florida where 1,200 commercial real estate professionals will connect to foster more deals and education. I hope to see you there!
Casey Flannery is a Senior Associate with Cushman & Wakefield’s alliance office in Memphis, TN. She specializes in office landlord representation presenting her knowledge of the market to create maximum value for her client’s assets. Flannery is an at-large CREW Network member and sits on the 2019 CREW Network Communications and Editorial Committee.
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