Images in Email
A how-to for success
Images in emails engage your audience with compelling visuals, amplify your brand identity, and compel clicks. They can also cause unexpected problems and extra complications, resulting in loss of subscribers and missed conversions.
Here’s what we’ll be covering in this article:
Why images with text overlay are bad
Do not use images with text overlay in an email
Requests from chapter leaders to include images with substantial amounts of embedded text will not be honored for the following reasons.
Acceptable image
Unacceptable image
In short, images with embedded text harm your brand and IP email reputation, make it harder for email recipients, and can lead to an increase in billable hours.
Images dimensions in Adestra
CREW Network uses Adestra, an Email Marketing Software (EMS), in conjunction with Cloudinary, a Headless Digital Asset Management (DAM), to deliver images that are optimized for performance and fine tuned for all channels.
Header image 600 pixels wide
Hero image 600 x 340 pixels
Rectangle image 285 x 185 pixels
Square image 200 x 200 pixels
Banner image 580 x 100 pixels
Sponsor logo image 135 x 80 pixels
Sponsor wide logo image 180 x 80 pixels